Friday, 6 December 2013

Kizashi as a "very unlucky car"

Suzuki is describing the Kizashi as a "very unlucky car" which has slim chances of receiving a direct successor in the future.

 Suzuki regrets launching Kizashi, unlikely to receive successor

The Japanese marque says Kizashi failed to be a success due to poor timing since the car was introduced to the market just before the global financial crisis which started affecting United States in 2009. At that moment there were a few debates about whether to launch the car or not and in the end they decided to start selling it since Suzuki "made a big investment to develop" the model.

If the model would have been a success, Suzuki's plans were to release a V6-powered version along with a more practical wagon derivative. The company's Australian managing director Masaaki Kato says a second generation model is unlikely to happen because it requires a lot of investments in exchange for what will probably be "too little return."

One of Kizashi's main problems is its extremely steep starting price (from 29,990 AUD in Australia) but that could be fixed sometime in the future by conducting a local restructure which could lower the mid-size sedan's price tag, although Kato didn't specify an exact figure.


Source : Wheels Dealers

No comments:

Post a Comment