Wednesday 28 August 2013

Toyota Car Exporters in Japan

Toyota is celebrating the 20th anniversary of the Supra Mk IV by taking a look back at the iconic model.

Originally introduced at the 1993 Chicago Motor Show, the car has heralded as a true supercar as it managed to outrun more expensive rivals like the Porsche 911 Turbo. While the entry-level model had a naturally-aspirated 3.0-liter straight six with 220 bhp (164 kW), the high-performance variant added two turbochargers to increase the output to 326 bhp (243 kW).

The car also made a name for itself on the track as it won its class in the Swiss Mountain Races and competed in 24 Hours of Le Mans, the Pikes Peak International Hill Climb and the Japan GT Championships.

 Toyota celebrates the 20th anniversary of the Supra Mk IV

Despite the car's cult-like following, slow sales caused it to be dropped in the United Kingdom in 1996 and in the United States in 1998. The model soldiered on in Japan until it was finally axed in 2002 because the company felt it would be too expensive to modify the car to meet newer emission standards.

In all, Toyota sold 593,337 Supras - including Celica Supras - from April 1978 to July 2002.

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